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Consumer Sentiments Shaping the Fragrance Industry. 


Forecast into the Year Ahead


Through comprehensive research, consistent finger-on-the-pulse trend tracking and extensive industry expertise, we built this report to capture the biggest and most impactful movements expected in 2024. Each chapter identifies and explains an overarching consumer viewpoint - what audiences are desiring from a bigger picture. These sentiments each then translate into specific macro trends for the fragrance industry, accompanied by brand examples pioneering the trends.

    2024 Fragrance Macro Trend Report

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