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Fragrance Brand Development
Fragrance Strategy & Concept Development
This phase defines the story, positioning, trends and olfactive vision.
Deliverables may include the following:
Strategy & Discovery
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Target consumer
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Competitive landscape review
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Portfolio & olfactive white space analysis
Trend Research
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Curated macro and micro trends
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Ingredient trend research
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Cultural and lifestyle trends
Fragrance Concept Development
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Detailed fragrance concept(s)
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Collection architecture (for multiple fragrances)
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Emotional territory
Creative Direction
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Mood board (color palette, textures, imagery, emotions)
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Olfactive direction(s)
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Ingredient focus recommendations
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Product naming recommendations (optional)
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Packaging direction and recommendations (optional)
Fragrance Development
This phase translates the conceptual vision into fragrance, from selecting the right development partner through final refinement.
Deliverables may include the following:
Fragrance Partner Selection
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Research and curation of fragrance houses/developers
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Recommendation of best-fit partners
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Outreach and introductions
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Coordination of initial conversations
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Guidance on partner selection
Perfumer Briefing
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Development of the perfumer creative brief
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Creative objectives
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Emotional and olfactive direction
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Ingredient priorities
Fragrance Development
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Evaluation of fragrance modifications
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Comparative analysis of mods
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Alignment against creative brief
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Strategic written feedback
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Recommendations for next iterations
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Ongoing creative direction throughout development
packages
a la carte
Olfactive Evaluation
Fragrance Evaluation/Analysis
Modification Guidance
Olfactive Direction
Portfolio Analysis
Specific Olfactive Direction(s)
Ingredient Highlights
Trends
Research & Curation on various macro and/or micro trends like
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Ingredients
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Flavors
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Colors, textures, patterns
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Movements/culture shifts
Portfolio Analysis
Fragrance Evaluation
Portfolio Guidance & Recommendations
