Click here to check out my thoughts & insights featured in Harper's Bazaar's October 2025 article on unisex fragrances!

Click here to check out my thoughts & insights featured in Harper's Bazaar's September 2025 article on sandalwood fragrances!

Start the year of right by staying up-to-date with current and forecasted trends from Storied Senses! We just released the 2024 Macro Trend Report: Consumer Sentiments Shaping the Fragrance Industry . Through comprehensive research, consistent finger-on-the-pulse trend tracking and extensive industry expertise, we built this report to capture the biggest and most impactful movements expected in 2024. Each chapter identifies and explains an overarching consumer viewpoint - wha

Click here to check out my June 2023 article in Perfumer & Flavorist!

Is it just me or does it seem like almost every new song is a remix, reboot or cover of a song from the early 2000's? We all know that what's old is new again and with Gen Z discovering these renewed trends in fashion, beauty and other cultural arenas for the first time, it's no wonder that tunes from the late 90's and early aughts have resurfaced. About every twenty years, new generational twists on the past regenerate, making flashy entrances to the cultural zeitgeist. But

As most of you know, Pantone recently released the 2023 Color of the Year as Viva Magenta 18-750. This shade is all about boldness and...

Hello! I'm so glad you've come along. This is the first blog post of many, where I'll be sharing interesting ideas, trends and anecdotes...