Start the year of right by staying up-to-date with current and forecasted trends from Storied Senses! We just released the 2024 Macro Trend Report: Consumer Sentiments Shaping the Fragrance Industry.
Through comprehensive research, consistent finger-on-the-pulse trend tracking and extensive industry expertise, we built this report to capture the biggest and most impactful movements expected in 2024. Each chapter identifies and explains an overarching consumer viewpoint - what audiences are desiring from a bigger picture. These sentiments each then translate into specific macro trends for the fragrance industry, accompanied by brand examples pioneering the trends.
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