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Viva Magenta Playlist

As most of you know, Pantone recently released the 2023 Color of the Year as Viva Magenta 18-750. This shade is all about boldness and signals strength for an unconventional time. According to Pantone, the shade "is brave and fearless" as it vibrates with "exuberance, promot[ing] a joyous and optimistic celebration." Viva Magenta is a powerful hue that empowers and exudes an electrifying feeling of unrestraint. A "stand-out statement," Viva Magenta "welcomes anyone and everyone with the same verve for life and rebellious spirit."

In honor of the Color of the Year, we have created a new playlist that embodies the feeling of Viva Magenta. The rhythms and beats reverberate with "vim and vigor," encapsulating the vivaciousness of Viva Magenta.

But how does this translate into consumer sentiments? As we move into 2023, consumers will want to push the boundaries and "make bold statements in their product choices," Orchidia Fragrances posits. Fragrances will evoke "pleasure" and "unrestrained indulgence" - an "uninhibited" excitement that runs through Viva Magenta and echoes through these songs.

Enjoy the playlist and let us know what you think!

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